Cord cutting has gone mainstream as video streaming services have diversified their offerings and major brands are entering the market place with their own new options.

According to statistics by Forbes, the streaming service business generated $20.1 billion in revenue in 2018, which is likely the main reason that new companies are kick-starting their own streaming services. Tis rise in popularity is transforming the entertainment and broadcasting industries as more and more viewers are dropping cable providers and are turning to streaming services.

Streaming providers are taking different strategies for building their businesses. Some are starting as providers of niche content while others are working to be general entertainment providers.

Most offer free trials to get viewers started in paying for a subscription. They usually promote the fact that they are ad-free and offer exclusive original content.

Some companies resort to targeting specific audiences with their preferred taste. For example, YouTube Premium offers its audience ad-free music, and an offline function and access to content created by YouTubers. It also offers exclusive content from famous celebrities that have partnered with YouTube. DC Universe, which provides a catalog of old and new DC superhero shows, also allows users to access a huge online archive of DC comic books.

Other types of streaming services such as Hulu and Netflix are more diverse in the content that they provide to their audience and can arguably be the case of why they are so popular. They also provide popular original content such as Te Handmaid’s Tale from Hulu and Stranger Tings from Netflix. These platforms are also considered to be comfortable and well known so viewers already trust these platforms to have what the certain person wants or looking for.

On the other hand, this is a huge disadvantage for companies who are starting up their own streaming services. Recently, Apple announced Apple TV+, which will offer subscribers access to the many shows the company has been developing with A-List names, including Steven Spielberg, J. J. Abrams, M. Night Shyamalan, Ron Howard, Sofa Coppola, Octavia Spencer, and Jennifer Aniston.

The Apple TV+ app will be built into televisions built by Samsung, LG, Roku, Amazon Fire, and VIZIO. Apple hasn’t yet announced the price or the specific release date. Disney+ is another highly anticipated entry into the streaming game because of its status as one of the largest owners of content. When the service goes live in late 2019, it will automatically become a powerhouse because of its huge catalog of content, including Disney originals, Marvel Studios, Star Wars, and Pixar.

The launch of Disney+ will put shows like Marvel Defenders currently only available on Netflix in question. Disney is expected to remove all of the content it owns of of Netflix. Disney Plus is where the expanded company’s family-friendly content will be available.

Hulu, however, which is now controlled by Disney will be the place to view Disney’s edgier material, including four planned Marvel cartoons aimed at adults. The cost of this streaming service has not yet been announced but it is expected to cost less than Netflix. More details about price are expected to be released in late April.