One of the most anticipated movies of 2024 is almost here with the coming release of Wicked, which will hit theaters on November 22.
In the lead-up to its release, there has been much talk about the marketing collaborations used to promote the iconic Broadway musical being turned into a movie. According to a Hollywood Reporter article, there are more than 60 different brand collaborations that promote the movie.
Three of the most viral collaborations they did that were all over social media were those by Betty Crocker, Stanley, and REM Beauty.
The popular brands that the movie has collaborated with have brought the movie more attention online. My personal favorite was the Betty Crocker collab. With Wicked’s signature colors being green and pink, Betty Crocker and Wicked got together and came out with a surprise cake mix that could be either green or pink. Bakers won’t find out what color it is until they start making the cake pops or cupcakes.
Another popular collaboration is with the brand Stanley, which is known for its cups that took over social media in recent years. Wicked and Stanley came out with Stanley cups that are based on the movie’s iconic pink and green colors.
Lastly one of the biggest collaborations is with one of the main characters’ beauty brand REM Beauty. Ariana Grande who plays the character Glinda is the founder of REM Beauty and has released makeup products collaborating with the movie.
Considering Hollywood’s tendency to capitalize on merchandise to promote blockbuster movies like Wicked, it was no surprise to see all these collaborations. Many people enjoy these collaborations more than others who see all this as nothing but a cash grab. It is understandable why people see this all as unnecessary but I think it’s a good way to promote the movie and businesses.
Wicked is also gaining popularity not only because of the marketing collaborations but the talented stars that act in the film. The movie’s main character is played by an amazing actress and Broadway singer Cynthia Erivo. Another amazing star in the movie is an iconic celebrity, Ariana Grande.
There are many more stars in the movie who are great actors and actresses like Michelle Yeoh, Jeff Goldblum, and Jonathan Bailey. I believe this movie will be a big box- office hit and will introduce new people to the Wicked fan club.
